You will need the Email Marketing module enabled inside the back office as denoted by a green power icon on your Feature Dashboard. If this module is not enabled, tap the icon and submit a request to enable this feature.
Loyal Patron offers two options for sending email to your patrons - firstly, you may take advantage of our configuration work and use a customized loyaltymail.net email address. We have taken the time to optimize this domain for email deliverability. This option is configured such that replies to your emails can be directed back to any email address you desire. Secondly, you may use your private email address and email domain (non-Gmail, Hotmail, Yahoo, etc), and send email using that address. If you wish to use this option, SPF records should be configured within DNS inside of your hosting provider (GoDaddy, for example).
Over time, maintaining email deliverability has become more difficult. In order to minimize the likelihood of your emails reaching patron inboxes, you should configure an SPF record via your DNS provider. This TXT record will allow email providers to verify that the IP address sending the email is approved for your domain.
If you use Gmail to send company email, a basic SPF record might look like:
v=spf1 include:_spf.google.com ~all
This tells email providers that Google email servers are approved for sending email on behalf of your domain.
Loyal Patron uses dedicated IPv4 addresses to send email reliably. Given mail server IP addresses of 100.200.300.400 and 11.22.33.44 (these are just sample values), the SPF record would be changed to look like:
v=spf1 ip4:100.200.300.400 ip4:11.22.33.44 include:_spf.google.com ~all
When building your SPF records, you should contact Support, who will provide you with the production IP addresses of our email servers.
If you are using Office365 or another Microsoft product for company email, you can reference https://learn.microsoft.com/en-us/microsoft-365/security/office-365-security/email-authentication-spf-configure?view=o365-worldwide to determine which information you should include in your SPF record.
Log in to your hosting provider for the domain you wish to send email from (GoDaddy, for example). Access your DNS settings for the domain. Select the option to add a new record. Select 'TXT', enter '@' as the name, and enter the SPF record created above as the value. Save the record.
From the Loyal Patron interface, access the Scheduled Email Marketing menu. Create a new campaign, or edit an existing campaign. Use the Send Test feature to send yourself a test email. Upon delivery, view the email header and check the SPF validation result. If you are unsure, contact Support for assistance.
This article covers how to configure SPF records in order to ensure email deliverability when using a private email domain to send marketing email.
You will need the Email Marketing module enabled inside the back office as denoted by a green power icon on your Feature Dashboard. If this module is not enabled, tap the icon and submit a request to enable this feature.
Loyal Patron offers two options for sending email to your patrons - firstly, you may take advantage of our configuration work and use a customized loyaltymail.net email address. We have taken the time to optimize this domain for email deliverability. This option is configured such that replies to your emails can be directed back to any email address you desire. Secondly, you may use your private email address and email domain (non-Gmail, Hotmail, Yahoo, etc), and send email using that address. If you wish to use this option, SPF records should be configured within DNS inside of your hosting provider (GoDaddy, for example).
Over time, maintaining email deliverability has become more difficult. In order to minimize the likelihood of your emails reaching patron inboxes, you should configure an SPF record via your DNS provider. This TXT record will allow email providers to verify that the IP address sending the email is approved for your domain.
If you use Gmail to send company email, a basic SPF record might look like:
v=spf1 include:_spf.google.com ~all
This tells email providers that Google email servers are approved for sending email on behalf of your domain.
Loyal Patron uses dedicated IPv4 addresses to send email reliably. Given mail server IP addresses of 100.200.300.400 and 11.22.33.44 (these are just sample values), the SPF record would be changed to look like:
v=spf1 ip4:100.200.300.400 ip4:11.22.33.44 include:_spf.google.com ~all
When building your SPF records, you should contact Support, who will provide you with the production IP addresses of our email servers.
If you are using Office365 or another Microsoft product for company email, you can reference https://learn.microsoft.com/en-us/microsoft-365/security/office-365-security/email-authentication-spf-configure?view=o365-worldwide to determine which information you should include in your SPF record.
Log in to your hosting provider for the domain you wish to send email from (GoDaddy, for example). Access your DNS settings for the domain. Select the option to add a new record. Select 'TXT', enter '@' as the name, and enter the SPF record created above as the value. Save the record.
From the Loyal Patron interface, access the Scheduled Email Marketing menu. Create a new campaign, or edit an existing campaign. Use the Send Test feature to send yourself a test email. Upon delivery, view the email header and check the SPF validation result. If you are unsure, contact Support for assistance.
